How to ICE a Politician

As oil in the Gulf of Mexico continues to gush, many Americans have ceased gushing over President Obama, mysteriously surprised he is functioning as a left-wing ideologue with no management competence. Why the surprise? This is akin to being shocked that Miami in July...

Your Brand Is Your Barcode

The barcode transformed supermarket checkout in the ’80s. Its primary benefit: increasing sales while decreasing the cost of sales. What a coincidence! That’s the same benefit — and objective — of a unique, compelling brand. We know what...

Chief of Marketing Mulligans

Almost every company has a chief of marketing mulligans (CMM), the person responsible for its indecipherable value proposition, or brand. Who’s your CMM? The CMM is the exec who habitually treats marketing like a second cousin to sales, the one who believes any...

Message vs. Megaphone

Barack Obama has the biggest megaphone in the world. Yet, his message — big government, big socialism, big spending, big deficits, big debt, big taxes, and deference to terrorists — is falling on deaf, angry ears. ObamaCare? Dead. Global warming? A lie....

Motorola’s Blur & Brand Priority

Almost nothing in business shocks me like a CEO stating, with all seriousness, that fixing his company’s brand is not a top priority. Sadly, I hear this irresponsible refrain more frequently than you can fathom. Such a preposterous utterance means, of course,...
 

Copyright © 2003-2025 by Marc H. Rudov | All Rights Reserved | Be Unique or Be Ignored™