by Marc H. Rudov | March 28, 2009 | Article
There’s only one way a CEO can confirm his brand’s effectiveness: buzz, word-of-mouth. Without buzz, there is no brand. Buzz is easy to discern — listening to customers and journalists, searching on Google, checking blogs, monitoring users’...
by Marc H. Rudov | March 22, 2009 | Article
It seems that, no matter what I watch on TV, I am bombarded with GEICO spots. I know GEICO wants to sell me insurance, but what do I want to buy? I’ve yet to watch one of this third-largest car-insurance giant’s quirky, inexplicable commercials and then...
by Marc H. Rudov | March 14, 2009 | Article
More times than I care to remember, I’ve stood, totally baffled, before a piece of abstract sculpture. Here’s the typical scenario: After racking my brain to its limit, I scratch my head and ask everyone within earshot, “What is that?” Then, I...
by Marc H. Rudov | June 14, 2007 | Article
Dan Rather’s criticism of his old employer, CBS News, wreaked havoc this week. With Katie Couric in the $16M anchor chair, CBS News is experiencing the worst ratings in its history. Mr. Rather asserted that the Tiffany Network caused the ratings slide in its news...
