by Marc H. Rudov | August 31, 2017 | Article
IBM has experienced declining revenues for 21 straight quarters. Alas, as I’ve written previously, the amorphous company still doesn’t know why. As I’ve opined previously, in articles and in my latest book for CEOs — Brand Is Destiny: The...
by Marc H. Rudov | July 11, 2017 | Article
George H. W. Bush lacked vision — one of the reasons he was a one-term president. In fact, when pressed about it, he retorted, “Oh, that vision thing.” Vision begets purpose and direction. I make a huge point in Brand Is Destiny: The Ultimate Bottom...
by Marc H. Rudov | May 20, 2017 | Article
Product development is a critical function at every company. How it operates determines success or failure for CEOs, investors, and customers. How does it work at your company? Is it tactical or strategic? How do you know? Newsflash: If this function isn’t...
by Marc H. Rudov | May 11, 2017 | Article
Increasingly, I hear one CEO after the other wax enthusiastic over artificial intelligence, or AI. AI is a system that does the “thinking” that humans do, or once did. When you call AT&T’s customer service, for example, the computer recognizes...
by Marc H. Rudov | April 28, 2017 | Article
The Huffington Post recently announced that it had “rebranded” itself as HuffPost, to signify the exit of its founder Arianna Huffington and accept how people generally refer to it. Recall that FedEx relabled itself, in 2000, from Federal Express, to...
