by Marc H. Rudov | April 19, 2017 | Article
Are you now creating a strategy to douse yet another fire or exploit an opportunity at your company? How will you decide what to construct? Frequently, I hear from CEOs and various consultants that they’re deeply involved in building a new strategy for something...
by Marc H. Rudov | November 1, 2016 | Article
When talking to my business colleagues, in every quarter, I hear a common complaint: there is a paucity of civility and courtesy in daily discourse. To wit: People no longer feel obligated to return phone calls and respond to emails — either in a timely manner...
by Marc H. Rudov | October 18, 2016 | Article
Unless you dwell in a cave, you’ve noticed that the buzzword “growth hacking” is omnipresent in business articles, books, and seminars. This buzzword is counterproductive. Newsflash: Hack, as a noun and a verb, has a negative connotation. Growth...
by Marc H. Rudov | September 29, 2016 | Article
The attitudes, actions, and culture on display at every enterprise, whether nonprofit or for-profit, originate at the top: from the CEO. Those actions, attitudes, and culture cumulatively form the organization’s brand. Your brand, like physical fitness, is...
by Marc H. Rudov | September 3, 2016 | Article
Every high-performing enterprise continuously rates its strengths, weaknesses, opportunities, and threats — all of which are both external and internal. This essential exercise, known commonly as the SWOT analysis, must be conducted objectively and honestly...
