by Marc H. Rudov | July 13, 2008 | Article
Not a day goes by without an article in the San Jose Mercury News, Wall Street Journal, BusinessWeek, Fortune, or Forbes erroneously equating a product to a market. There is no excuse for this. I constantly see incorrect references to the wireless market, the...
by Marc H. Rudov | June 21, 2008 | Article
Most Websites are utterly ineffective. Why do I say this? Effectiveness is the ability to achieve an objective quickly, frequently, consistently, easily, and cheaply. A vendor must accomplish two key objectives with its Website: 1) tell the viewer which of his...
by Marc H. Rudov | June 20, 2008 | Article
White noise is the combination of all sound frequencies, as white light is the combination of all light frequencies. When one hears white noise, he can discern nothing distinct. Bingo! That’s exactly what customers hear when all vendors seem alike — and...
by Marc H. Rudov | June 16, 2008 | Article
Nobody can define Web 2.0, even Internet gurus Tim Berners-Lee and Tim O’Reilly. So, why do marketers devote so much time, speech, and ink to it? Good question, considering not one online shopper understands or cares about it. Do a Google search on Web 2.0, and...
