Branding Is Extinct in Silicon Valley

The Silicon Valley venture-capital firm (VC) is under intense pressure from its limited partners (investors) to fund as many startups, and ultimately earn as high a return, as possible. In this high-testosterone endeavor, each VC constantly races its rivals to...

Nissan’s Datsun Disconnect

Back in the day, everyone knew the Datsun name as well as the sleek design and low price of its popular 240Z sports car. Strangely, in 1981, the Datsun name disappeared, replaced by Nissan. Caroline Winter at Businessweek wrote: “…the company resolved to...

iBranding = iBlending = iBoring

When I took a typing class in highschool, my fellow students and I used typewriters with look-alike blank keys: it was incumbent on us to learn — without looking — the identity, purpose, and position of each key. Likewise, when learning to play musical...

Ignoring Customers 101: The Return of Hydrox

As a young lad, I would consume entire packages of Hydrox cookies, to the consternation of my mother. Even into adulthood, I never kicked my Hydrox addiction, always preferring those creme-filled chocolate goodies to Oreos. Turns out that many others across the USA...

Social Networking: A Good Investment?

The classical definition of making a “good” investment is sinking capital into a person, product, property, service, or business entity expected to yield a return at least equal to that of alternative choices, comparable in risk and timeframe. Generally...
 

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