by Marc H. Rudov | January 11, 2015 | Article
Quick, name the largest American manufacturer of paperclips. Unless you’re in the biz, you can’t. Answer: ACCO, for American Clip Company, which began operations in 1903. The other major supplier is Officemate International. According to the Wall Street...
by Marc H. Rudov | January 2, 2015 | Article
In 99% of cases, people hear the word “ultrasound” and think babies. This is a branding failure, and it relates to your company — even if it isn’t in the medical field. In fact, ultrasound, or sonography, is used to diagnose the abdomen, neck,...
by Marc H. Rudov | December 29, 2014 | Article
Twenty-eight years after his death, Andy Warhol’s brand remains strong. On a par with Picasso, his paintings still fetch historically high prices. The Andy Warhol Museum, in his native Pittsburgh, Pennsylvania, is the largest museum in the US devoted to one...
by Marc H. Rudov | December 9, 2014 | Article
In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...
by Marc H. Rudov | October 17, 2014 | Article
I read with extreme interest Fortune’s recent expose on IBM, especially its CEO, Virginia (Ginni) Rometty. As the company’s ninth chief executive, Ms. Rometty’s mission is to shake up, modernize, and streamline a behemoth. If the Ebola pandemic has...
