by Marc H. Rudov | September 16, 2014 | Article
Many CEOs worship Millennials and base their corporate strategies on chasing them. IBM’s Virginia Rometty is a perfect example; I discuss why in Be Unique or Be Ignored: The CEO’s Guide to Branding. Why is this callow, coddled group of 20-to-30-somethings,...
by Marc H. Rudov | August 15, 2014 | Article
Those from my generation can remember playing as children (we didn’t have video games, Facebook, Instagram, smartphones, or helicopter parents), when, suddenly, the familiar tune of the Mister Softee truck filled the air. No matter our location or activity, we...
by Marc H. Rudov | August 1, 2014 | Article
Here’s the CEO distress signal I hear most frequently: My company doesn’t stand out from the competition. We’re just one of many, and it frustrates me. This is a CEO actually admitting to a weak brand, without knowing it. Generally speaking, a...
by Marc H. Rudov | July 28, 2014 | Article
When people want to communicate only to a small circle — for secrecy, exclusivity, snobbery, or brevity — they use code. In the business world, this code is called jargon. Knowing and speaking jargon confers special insider status to its users, so they...
by Marc H. Rudov | July 22, 2014 | Article
The next time you’re sitting in yet another staff meeting, listen carefully to the lingo. How much of it is devoted to customers and their needs? I’m betting the preponderance of it is about office politics, org charts, incompetent employees, vacations,...
