by Marc H. Rudov | August 6, 2009 | Article
I’ve frequently stressed, and posted on MarcRudov.com, this maxim: If the brand is murky to employees, investors, partners, customers, and suppliers, they’ll redefine it in whatever ways suit them — killing revenues, causing wars between marketing...
by Marc H. Rudov | July 15, 2009 | Article
While earning an MBA at Boston University’s Graduate School of Management, I wrote a thesis for my advanced-finance course on the value of conglomerates — huge firms, like ITT, composed of unlike businesses. My quantitative analysis proved that such...
by Marc H. Rudov | October 20, 2008 | Article
For the CEO who, until now, has failed to create customer-validated differentiation in his company’s messaging, the current economic downturn will become the ultimate test of survival. Look around. Businesses are cutting expenses, laying off employees, and...
