by Marc H. Rudov | October 18, 2016 | Article
Unless you dwell in a cave, you’ve noticed that the buzzword “growth hacking” is omnipresent in business articles, books, and seminars. This buzzword is counterproductive. Newsflash: Hack, as a noun and a verb, has a negative connotation. Growth...
by Marc H. Rudov | September 29, 2016 | Article
The attitudes, actions, and culture on display at every enterprise, whether nonprofit or for-profit, originate at the top: from the CEO. Those actions, attitudes, and culture cumulatively form the organization’s brand. Your brand, like physical fitness, is...
by Marc H. Rudov | September 3, 2016 | Article
Every high-performing enterprise continuously rates its strengths, weaknesses, opportunities, and threats — all of which are both external and internal. This essential exercise, known commonly as the SWOT analysis, must be conducted objectively and honestly...
by Marc H. Rudov | May 13, 2016 | Article
It’s common for a CEO to hear the word “branding” and think, This is a job for my public-relations team. Mistake: PR is not branding. Branding sets your company’s direction and purpose — and prescribes its products, people, and processes....
by Marc H. Rudov | April 25, 2016 | Article
Passengers on the Titanic most certainly felt that their captain was running a tight ship. Everything around them likely seemed tidy and orderly. Imagine the gleaming gears, shiny pistons, and well-trained men stoking the boilers in its state-of-the art engine room. A...
