CEO: Face the Music

What keeps musicians in sync, harmoniously playing musical notes — with instruments from the strings, woodwinds, brass, and percussion sections — to the audience’s delight? Hint: they must want to delight the audience! First, musicians need a...

In Brand We Trust

When venture capitalists invest in startup companies, they bankroll the founding teams, not their products. It’s about trust. Invariably, the executives will have to cope with, adapt to, and overcome unknowns, wrong assumptions, and marketplace vicissitudes....

CEO: Brand or Bland?

In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...

IBM’s Basic Branding Conflict

I read with extreme interest Fortune’s recent expose on IBM, especially its CEO, Virginia (Ginni) Rometty. As the company’s ninth chief executive, Ms. Rometty’s mission is to shake up, modernize, and streamline a behemoth. If the Ebola pandemic has...
 

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