by Marc H. Rudov | June 9, 2019 | Article
At every opportunity, I’ve asserted verbally or in writing that a logo isn’t a brand and that creating a new one isn’t rebranding. REMEMBER: A logo can represent a brand but never constitute one. In my May 2018 column about Best Buy’s new logo,...
by Marc H. Rudov | January 16, 2015 | Article
I am amused at all the declarations of devotion, of late, to customer service and customer experience — the management jargon du jour on Twitter. Like discovering that water flows downhill, CEOs are just now realizing that taking care of customers is good for...