by Marc H. Rudov | March 16, 2016 | Article
Do you know your cost of customers? Are you sure? Most discussions about customers center on two topics: the cost of acquiring them and the products they buy. If this is the case in your company, sound the alarm. First, thinking you can “acquire” a...
by Marc H. Rudov | October 17, 2015 | Article
Do you know how your prospective and actual customers feel about your company? Such intelligence is important, don’t you agree? Do customers deem your company unique (one of a kind) — or generic (one of many)? Chances are, you run a product-centric company...
by Marc H. Rudov | January 27, 2009 | Article
I never learned in business school or in any career position that positive cashflow has a downside. It does. Positive cashflow masks duplicity in our personal and business lives. When the cash register’s ringing, people just can’t be nice and accommodating...