by Marc H. Rudov | April 1, 2016 | Article
By most accounts, Donald Trump, owner of 17 courses, is an excellent golfer. And, of course, he brags about his skill: “I’ve won many club championships. Many. Frankly, if I had time to play more often, my handicap would be lower. I enjoy the competition. And, if I...
by Marc H. Rudov | March 23, 2016 | Article
CEOs frequently ask me how to increase awareness, specifically brand awareness. Such common lack of branding savvy in corporate boardrooms is the chief reason I wrote a book on branding just for CEOs. Newsflash: Increasing awareness is not your goal and is a total...
by Marc H. Rudov | January 15, 2016 | Article
Groucho Marx once said that he didn’t want to belong to any club that would accept him as a member. He reminds me of Donald Trump, who has eviscerated the GOP club. Public declarations of independence scare many people and are, therefore, rare: belonging to a...
by Marc H. Rudov | November 27, 2015 | Article
Presidential debates are make-or-break branding exhibitions — as are sales and investor pitches, TV/radio commercials, TV/radio interviews, keynote speeches, brochures, highway billboards, and homepages. Successfully grabbing one’s audiences, through each...
by Marc H. Rudov | October 31, 2015 | Article
In 1960, Bob Newhart recorded a best-selling comedy album called The Button-Down Mind Strikes Back. In this album, he did a routine, “An Infinite Number of Monkeys,” which reminds me of how so many technology products are created and funded. Newhart...
