by Marc H. Rudov | April 18, 2009 | Article
Window shopping is the practice of viewing, but not purchasing, the merchandise displayed in a storefront window. Such ephemeral browsing is not limited to storefronts. It also occurs on Websites, magazine ads, billboards, and TV commercials. Why? Lack of connection....
by Marc H. Rudov | March 14, 2009 | Article
More times than I care to remember, I’ve stood, totally baffled, before a piece of abstract sculpture. Here’s the typical scenario: After racking my brain to its limit, I scratch my head and ask everyone within earshot, “What is that?” Then, I...
by Marc H. Rudov | July 26, 2008 | Article
As you examine your life, what affects you most deeply about your best and worst paramours, jobs, bosses, songs, movies, paintings, victories, vacations, homes, and cars? Is it what you process mentally about them? Far from it. The exceptional people, escapades,...
by Marc H. Rudov | May 15, 1989 | Article
More Than Semantic In late 1988, John Cullinane, when explaining in a Boston Globe article the demise of his software firm, Cullinet, admitted that his troops had adopted an attitude of “knowing better than the customers what their needs are.” Why...
