by Marc H. Rudov | October 17, 2015 | Article
Do you know how your prospective and actual customers feel about your company? Such intelligence is important, don’t you agree? Do customers deem your company unique (one of a kind) — or generic (one of many)? Chances are, you run a product-centric company...
by Marc H. Rudov | June 4, 2015 | Article
Everything the CEO does, or should do, has one objective: generate revenues — profitably and sustainably. That’s why branding is the CEO’s #1 priority: a strong brand sells. A strong brand is an asset. Assets, including physical plant and employees,...
by Marc H. Rudov | May 14, 2015 | Article
If you’re pushing products, technology, and jargon on your customers, you’re punching them in their heads. Ouch. Not a good idea: it hurts you and hurts them. There is no cerebral purchasing, so why is your salesforce constantly engaged in senseless...
by Marc H. Rudov | December 9, 2014 | Article
In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...
by Marc H. Rudov | March 4, 2013 | Article
Oxymoronic Term Corporations, hungry to increase top and bottom lines, are always on the hunt for ways to streamline the process of attracting prospects, converting them to customers, and retaining them as repeat customers. Some CEOs have deployed marketing-automation...
