by Marc H. Rudov | September 18, 2015 | Article
HP (Hewlett-Packard) is imploding. I covered many of the reasons in my first book on branding for CEOs. Meg Whitman, the current CEO, announced that she will terminate 30K employees, 10% of its workforce, to save $2.7B annually. Most of the departing 30,000 staffers...
by Marc H. Rudov | September 30, 2012 | Article
Generic Jargon Junkyard Recently, after judging yet another tech firm’s homepage incomprehensible, I received this mind-numbingly incompetent response from its founder: Branding? Why? Who cares? Do you realize we’re in the B2B [business-to-business] space?...
by Marc H. Rudov | June 21, 2008 | Article
Most Websites are utterly ineffective. Why do I say this? Effectiveness is the ability to achieve an objective quickly, frequently, consistently, easily, and cheaply. A vendor must accomplish two key objectives with its Website: 1) tell the viewer which of his...
