by Marc H. Rudov | August 31, 2017 | Article
IBM has experienced declining revenues for 21 straight quarters. Alas, as I’ve written previously, the amorphous company still doesn’t know why. As I’ve opined previously, in articles and in my latest book for CEOs — Brand Is Destiny: The...
by Marc H. Rudov | May 3, 2016 | Article
At Macworld in 2007, Steve Jobs announced to his fans that, with the introduction of Apple TV and the iPhone, Apple Computer officially had become Apple. Diversifying the product portfolio was the public rationale for shortening the company name. Reality: Jobs had...
by Marc H. Rudov | April 25, 2016 | Article
Passengers on the Titanic most certainly felt that their captain was running a tight ship. Everything around them likely seemed tidy and orderly. Imagine the gleaming gears, shiny pistons, and well-trained men stoking the boilers in its state-of-the art engine room. A...
by Marc H. Rudov | December 9, 2014 | Article
In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...
by Marc H. Rudov | October 17, 2014 | Article
I read with extreme interest Fortune’s recent expose on IBM, especially its CEO, Virginia (Ginni) Rometty. As the company’s ninth chief executive, Ms. Rometty’s mission is to shake up, modernize, and streamline a behemoth. If the Ebola pandemic has...
