by Marc H. Rudov | December 4, 2011 | Article
When I took a typing class in highschool, my fellow students and I used typewriters with look-alike blank keys: it was incumbent on us to learn — without looking — the identity, purpose, and position of each key. Likewise, when learning to play musical...
by Marc H. Rudov | June 7, 2011 | Article
On June 6, 2011, Steve Jobs, emerging briefly from his medical leave, made a rare branding blunder in a product announcement: incorporating “cloud” in its name. Jobs heralded Apple’s free iCloud service, which allows users to store remotely their...
by Marc H. Rudov | April 7, 2011 | Article
This article is also published at WorldNetDaily and American Thinker. There’s a remarkable correlation between the power of government that people tolerate and the kinds of technology they embrace. It is no coincidence that Americans are now overwhelmed with invasive...
by Marc H. Rudov | March 28, 2009 | Article
There’s only one way a CEO can confirm his brand’s effectiveness: buzz, word-of-mouth. Without buzz, there is no brand. Buzz is easy to discern — listening to customers and journalists, searching on Google, checking blogs, monitoring users’...
by Marc H. Rudov | July 13, 2008 | Article
Not a day goes by without an article in the San Jose Mercury News, Wall Street Journal, BusinessWeek, Fortune, or Forbes erroneously equating a product to a market. There is no excuse for this. I constantly see incorrect references to the wireless market, the...
