by Marc H. Rudov | February 17, 2020 | Article
A brand is an intangible, emotional connection between vendor and customers — not a product, a company, a name, or a logo. Successful companies, by definition, are adept at branding — regardless of industry, size, age, era, customer type, or geography....
by Marc H. Rudov | August 15, 2019 | Article
Many companies, especially large ones, have difficulty innovating. Is this a surprise? It shouldn’t be. In my experience, the left and right hands of most enterprises have never met. There isn’t even a universal definition of innovation, let alone what it...
by Marc H. Rudov | June 16, 2019 | Article
Every company, no matter its size or industry, feels compelled to construct a mission statement — but rarely obligated to create a brand. Some also craft a “vision” statement. More time-wasting nonsense. Many believe that the mission statement shapes...
by Marc H. Rudov | January 15, 2019 | Article
A week ago, the American Psychological Association (APA) issued guidelines to depict “traditional masculinity” as harmful. It listed certain traits of manhood as particularly pernicious: anti-femininity, achievement, eschewal of the appearance of weakness, adventure,...
by Marc H. Rudov | December 2, 2018 | Article
The Golden State Warriors, a championship NBA team in Oakland, California, are in a terrible slump. Steph Curry, the team’s point-guard superstar, just rejoined the roster after missing 11 games from a groin injury. Draymond Green, another star, is out with a...
