by Marc H. Rudov | February 25, 2020 | Article
There’s a section of Pittsburgh, Pennsylvania, overlying the Strip District and Lawrenceville, called Robotics Row. Many are hailing this patch as the new tech mecca of Pittsburgh. The impetus for this concentration of resources is Carnegie Mellon University....
by Marc H. Rudov | February 17, 2020 | Article
A brand is an intangible, emotional connection between vendor and customers — not a product, a company, a name, or a logo. Successful companies, by definition, are adept at branding — regardless of industry, size, age, era, customer type, or geography....
by Marc H. Rudov | August 15, 2019 | Article
Many companies, especially large ones, have difficulty innovating. Is this a surprise? It shouldn’t be. In my experience, the left and right hands of most enterprises have never met. There isn’t even a universal definition of innovation, let alone what it...
by Marc H. Rudov | June 16, 2019 | Article
Every company, no matter its size or industry, feels compelled to construct a mission statement — but rarely obligated to create a brand. Some also craft a “vision” statement. More time-wasting nonsense. Many believe that the mission statement shapes...
by Marc H. Rudov | January 15, 2019 | Article
A week ago, the American Psychological Association (APA) issued guidelines to depict “traditional masculinity” as harmful. It listed certain traits of manhood as particularly pernicious: anti-femininity, achievement, eschewal of the appearance of weakness, adventure,...
