by Marc H. Rudov | May 1, 2014 | Article
The only way a CEO can make his company unique is to enact and enforce new branding rules. And, every member of the branding team — internal marketing department, all customer-facing employees, external PR firm, and external ad agency — must follow them....
by Marc H. Rudov | February 18, 2014 | Article
NOTE: This Article Also Published @ AmericanThinker Picture a politician campaigning before a typical audience of likely voters: “I hereby dedicate myself to cutting government in half, closing agencies, slashing entitlements, deleting regulations, and lowering your...
by Marc H. Rudov | February 3, 2014 | Article
It’s the Monday after Super Bowl XLVIII, 2014. Aside from Denver’s humiliating loss, what is everybody is talking and tweeting about? The winner of the “Commercial” Bowl: Budweiser. It ran a spot featuring a puppy and a horse in an improbable...
by Marc H. Rudov | February 1, 2014 | Article
NOTE: This Article Also Published @ AmericanThinker Branding is the art and science of articulating a unique message to a target market — regardless if the message is truthful or helpful. The key is this: If the people in that target market believe and feel the...
by Marc H. Rudov | July 8, 2013 | Article
Branding Is Necessity, Not Luxury Is your sales cycle — the time from identifying a prospect to closing the deal — one year or greater? If so, you have a costly sales cycle: lots of calls, emails, faxes, overnighted parcels, face-to-face meetings, group...
