by Marc H. Rudov | July 8, 2013 | Article
Branding Is Necessity, Not Luxury Is your sales cycle — the time from identifying a prospect to closing the deal — one year or greater? If so, you have a costly sales cycle: lots of calls, emails, faxes, overnighted parcels, face-to-face meetings, group...
by Marc H. Rudov | June 14, 2013 | Article
Arcane Mousetrapese In no company would a CEO ask marketers to write software code or legal briefs, nor would he seek their opinions on such matters — they lack the expertise. Yet, in every company, the CEO allows and even encourages employees, from multiple...
by Marc H. Rudov | June 4, 2013 | Article
Brand Extinguisher Imagine a successful standup comedian repeating a routine that, the previous night, elicited puzzled looks and muted chuckles from the audience. You can’t. He’d immediately massage his message, tweak his tempo, and punctuate his...
by Marc H. Rudov | May 20, 2013 | Article
Perpetual Adolescence In late July 2012, I was chatting at a cocktail party with a NASDAQ executive, teasing her about the “botched” Facebook IPO, which had occurred two months theretofore. I opined that Facebook’s business is fluff, based on...
by Marc H. Rudov | March 4, 2013 | Article
Oxymoronic Term Corporations, hungry to increase top and bottom lines, are always on the hunt for ways to streamline the process of attracting prospects, converting them to customers, and retaining them as repeat customers. Some CEOs have deployed marketing-automation...
