by Marc H. Rudov | August 10, 2012 | Article
On June 24th, Rupert Murdoch tweeted: “When is Romney going to look like a challenger? Seems to play everything safe, make no news except burn off Hispanics.” The essence of Mr. Murdoch’s observation: Mitt Romney has no brand. Proof of a powerful...
by Marc H. Rudov | August 6, 2012 | Article
Blind to Folly Silicon Valley has OCD: obsessive cloud disorder. No jargon occupies the Silicon Valley lexicon more than cloud computing — except social media and mobile. Cloud has become an absolute obsession, and a ridiculous one at that. The danger with...
by Marc H. Rudov | July 12, 2012 | Article
Self-Guided Actions Disney’s Sorcerer’s Apprentice, starring Mickey Mouse, is a perfect metaphor for losing control of your indirect channel. Many execs incorrectly refer to channel partners as customers, and this is part of the problem: channel partners...
by Marc H. Rudov | June 18, 2012 | Article
Recently, I met a founding partner of an up-and-coming law firm to discuss branding. “Isn’t success really all about word of mouth?” he asked. “Yes, but which word?” I replied. I continued: “If you don’t supply and manage the...
by Marc H. Rudov | May 17, 2012 | Article
You’re at a banquet filled with cacophonous chatter, barely able to hear the person on your right. It’s time for the program to begin. The guest speaker ascends the podium as the MC quiets the crowd, so the speaker can take control of the audience. Taking...
