by Marc H. Rudov | March 14, 2009 | Article
More times than I care to remember, I’ve stood, totally baffled, before a piece of abstract sculpture. Here’s the typical scenario: After racking my brain to its limit, I scratch my head and ask everyone within earshot, “What is that?” Then, I...
by Marc H. Rudov | January 27, 2009 | Article
I never learned in business school or in any career position that positive cashflow has a downside. It does. Positive cashflow masks duplicity in our personal and business lives. When the cash register’s ringing, people just can’t be nice and accommodating...
by Marc H. Rudov | October 20, 2008 | Article
For the CEO who, until now, has failed to create customer-validated differentiation in his company’s messaging, the current economic downturn will become the ultimate test of survival. Look around. Businesses are cutting expenses, laying off employees, and...
by Marc H. Rudov | September 3, 2008 | Article
As a young lad, I would consume entire packages of Hydrox cookies, to the consternation of my mother. Even into adulthood, I never kicked my Hydrox addiction, always preferring those creme-filled chocolate goodies to Oreos. Turns out that many others across the USA...
by Marc H. Rudov | August 15, 2008 | Article
It is said so often but usually ignored or trivialized: what drives a business is the customer. Not technology. Not economic conditions. The customer. It’s the customer, stupid. In one of my favorite Seinfeld episodes (“The Pitch”: first aired on...
