by Marc H. Rudov | May 26, 2016 | Article
One of the reasons for Donald Trump’s popularity in the 2016 presidential race: he’s taken a sledge hammer to political correctness, or PC. If only other CEOs would be as outspoken. Most live in abject fear of disapproving, angry mobs. Political...
by Marc H. Rudov | August 10, 2012 | Article
On June 24th, Rupert Murdoch tweeted: “When is Romney going to look like a challenger? Seems to play everything safe, make no news except burn off Hispanics.” The essence of Mr. Murdoch’s observation: Mitt Romney has no brand. Proof of a powerful...
by Marc H. Rudov | June 22, 2011 | Article
We are constantly bombarded with billboards, commercials, and homepages that convey no or negative value and are, therefore, colossal branding failures. Few branding efforts fare worse than those of GEICO. Atrocious. Really. But, here’s one in contention:...
