by Marc H. Rudov | January 27, 2009 | Article
I never learned in business school or in any career position that positive cashflow has a downside. It does. Positive cashflow masks duplicity in our personal and business lives. When the cash register’s ringing, people just can’t be nice and accommodating...
by Marc H. Rudov | October 20, 2008 | Article
For the CEO who, until now, has failed to create customer-validated differentiation in his company’s messaging, the current economic downturn will become the ultimate test of survival. Look around. Businesses are cutting expenses, laying off employees, and...
