by Marc H. Rudov | May 11, 2017 | Article
Increasingly, I hear one CEO after the other wax enthusiastic over artificial intelligence, or AI. AI is a system that does the “thinking” that humans do, or once did. When you call AT&T’s customer service, for example, the computer recognizes...
by Marc H. Rudov | February 19, 2013 | Article
No entrepreneur can get through a day without someone asking, Do you have an elevator pitch? This, for the unenlightened, is a company description so concise that one can deliver it effectively and persuasively to a fellow elevator passenger before he exits to his...
by Marc H. Rudov | April 28, 2012 | Article
The Silicon Valley venture-capital firm (VC) is under intense pressure from its limited partners (investors) to fund as many startups, and ultimately earn as high a return, as possible. In this high-testosterone endeavor, each VC constantly races its rivals to...
by Marc H. Rudov | February 20, 2012 | Article
It is all-too common for a company to create and disseminate its brand, and then let it run like a wild horse. Why? Corporate politics, turf wars, egos, and incompetence. This is my only explanation for GEICO’s unending onslaught of inexplicable, inconsistent,...
by Marc H. Rudov | August 15, 2008 | Article
It is said so often but usually ignored or trivialized: what drives a business is the customer. Not technology. Not economic conditions. The customer. It’s the customer, stupid. In one of my favorite Seinfeld episodes (“The Pitch”: first aired on...
