by Marc H. Rudov | February 3, 2014 | Article
It’s the Monday after Super Bowl XLVIII, 2014. Aside from Denver’s humiliating loss, what is everybody is talking and tweeting about? The winner of the “Commercial” Bowl: Budweiser. It ran a spot featuring a puppy and a horse in an improbable...
by Marc H. Rudov | March 11, 2012 | Article
Do you really think IBM’s commissioned salespeople walk into client sites to banter about a “smarter planet”? Not if they want to walk out with purchase orders. But, IBM’s series of TV spots would have you believe so. Can you imagine any board...