by Marc H. Rudov | December 12, 2015 | Article
A colleague from New York City runs an executive roundtable, through which CEOs meet monthly to discuss their corporate challenges and exchange ideas for resolving them. Their biggest challenge? Joining the roundtable. It takes my colleague almost a year to recruit...
by Marc H. Rudov | June 12, 2015 | Article
The big cyberspace news, aside from Chinese hackers invading all US government employees, is the resignation of Twitter’s CEO, Dick Costolo. Silicon Valley tongues are wagging — praising and blaming Mr. Costolo — in the face of Twitter’s 50%...
by Marc H. Rudov | April 28, 2015 | Article
People are cursed with the infatuation gene. When strong emotions blind them, they inflate the values of cars, homes, tulip bulbs (in 1637 Holland), stocks, other people, and, let’s not forget, technology — resulting in illogical overpayments that they...
by Marc H. Rudov | March 1, 2015 | Article
Silicon Valley is a high-octane, product-centric jungle, where branding (yuck!) is viewed with skepticism and derision. After all, this strip of Northern California isn’t called Solution Valley, is it? Newsflash: people buy solutions (value), not products....
by Marc H. Rudov | September 30, 2014 | Article
I recently watched the webinar (online seminar) of a Silicon Valley tech company and wasn’t disappointed: it was predictably awful. For 21 minutes, prior to the product demo, the rapid-firing host force-fed his online audience with product features, big-name...
