by Marc H. Rudov | April 21, 2018 | Article
The CIO, or chief information officer, builds, grows, and maintains an enterprise’s IT (information technology) infrastructure. This web of pipes and access points serves employees, customers, investors, channels, and reporters — and must do so reliably,...
by Marc H. Rudov | May 1, 2014 | Article
The only way a CEO can make his company unique is to enact and enforce new branding rules. And, every member of the branding team — internal marketing department, all customer-facing employees, external PR firm, and external ad agency — must follow them....
by Marc H. Rudov | August 6, 2012 | Article
Blind to Folly Silicon Valley has OCD: obsessive cloud disorder. No jargon occupies the Silicon Valley lexicon more than cloud computing — except social media and mobile. Cloud has become an absolute obsession, and a ridiculous one at that. The danger with...
by Marc H. Rudov | June 16, 2008 | Article
Nobody can define Web 2.0, even Internet gurus Tim Berners-Lee and Tim O’Reilly. So, why do marketers devote so much time, speech, and ink to it? Good question, considering not one online shopper understands or cares about it. Do a Google search on Web 2.0, and...
