by Marc H. Rudov | May 3, 2016 | Article
At Macworld in 2007, Steve Jobs announced to his fans that, with the introduction of Apple TV and the iPhone, Apple Computer officially had become Apple. Diversifying the product portfolio was the public rationale for shortening the company name. Reality: Jobs had...
by Marc H. Rudov | March 1, 2015 | Article
Silicon Valley is a high-octane, product-centric jungle, where branding (yuck!) is viewed with skepticism and derision. After all, this strip of Northern California isn’t called Solution Valley, is it? Newsflash: people buy solutions (value), not products....
by Marc H. Rudov | May 12, 2014 | Article
Why does Apple want to buy Beats Electronics, the headphone company owned by Dr. Dre and Jimmy Iovine, for $3.2B? One word: Millennials (those born between 1980 and 2000). Anyone who thinks Apple is about products and product features doesn’t get it....
