by Marc H. Rudov | October 17, 2015 | Article
Do you know how your prospective and actual customers feel about your company? Such intelligence is important, don’t you agree? Do customers deem your company unique (one of a kind) — or generic (one of many)? Chances are, you run a product-centric company...
by Marc H. Rudov | August 12, 2014 | Article
Robin Williams, who tragically died yesterday, was a branding icon: He epitomized “unique.” Some of your friends will claim a person or thing to be very unique or pretty unique. Impossible. Unique literally means one of a kind. Unique has a binary quality:...
