by Marc H. Rudov | January 16, 2015 | Article
I am amused at all the declarations of devotion, of late, to customer service and customer experience — the management jargon du jour on Twitter. Like discovering that water flows downhill, CEOs are just now realizing that taking care of customers is good for...
by Marc H. Rudov | September 7, 2014 | Article
The CEO of a fledgling tech startup approached me for branding help. “What is your biggest problem?” I asked. “We’re a hammer in search of a nail,” he replied. Translation: We’re a hazy solution in search of a yet-to-be-determined...
by Marc H. Rudov | September 21, 2012 | Article
Here’s pithy news that didn’t shock me at all: About three-quarters of venture-backed firms in the US fail, according to findings of Shikhar Ghosh, a senior lecturer at Harvard Business School. This number is three times higher than what’s usually...
by Marc H. Rudov | April 28, 2012 | Article
The Silicon Valley venture-capital firm (VC) is under intense pressure from its limited partners (investors) to fund as many startups, and ultimately earn as high a return, as possible. In this high-testosterone endeavor, each VC constantly races its rivals to...
