by Marc H. Rudov | October 17, 2014 | Article
I read with extreme interest Fortune’s recent expose on IBM, especially its CEO, Virginia (Ginni) Rometty. As the company’s ninth chief executive, Ms. Rometty’s mission is to shake up, modernize, and streamline a behemoth. If the Ebola pandemic has...
by Marc H. Rudov | September 16, 2014 | Article
Many CEOs worship Millennials and base their corporate strategies on chasing them. IBM’s Virginia Rometty is a perfect example; I discuss why in Be Unique or Be Ignored: The CEO’s Guide to Branding. Why is this callow, coddled group of 20-to-30-somethings,...
by Marc H. Rudov | May 20, 2013 | Article
Perpetual Adolescence In late July 2012, I was chatting at a cocktail party with a NASDAQ executive, teasing her about the “botched” Facebook IPO, which had occurred two months theretofore. I opined that Facebook’s business is fluff, based on...