by Marc H. Rudov | May 31, 2017 | Article
Complaints abound that CEOs of publicly traded enterprises are too obsessed with beating Wall Street’s expectations of quarterly earnings. By and large, chief executives, and the boards to which they report, are incented inimically, and pressured by financial...
by Marc H. Rudov | July 26, 2010 | Article
The other day, I caught a rerun of the iconic 1987 hit Wall Street, starring Michael Douglas and Charlie Sheen. Always one to glean a fresh insight with every repeat of a great movie, I found in this screening a branding gem. Bud Fox (Sheen), a trader in a brokerage...
by Marc H. Rudov | October 20, 2008 | Article
For the CEO who, until now, has failed to create customer-validated differentiation in his company’s messaging, the current economic downturn will become the ultimate test of survival. Look around. Businesses are cutting expenses, laying off employees, and...