by Marc H. Rudov | July 26, 2018 | Article
I received a call from a distressed Fortune 50 executive, lamenting that his company is struggling to create a “culture of accountability.” Newsflash: If your employees exhibit “Who me?” attitudes, your company lacks accountability. This...
by Marc H. Rudov | October 18, 2016 | Article
Unless you dwell in a cave, you’ve noticed that the buzzword “growth hacking” is omnipresent in business articles, books, and seminars. This buzzword is counterproductive. Newsflash: Hack, as a noun and a verb, has a negative connotation. Growth...
by Marc H. Rudov | September 29, 2016 | Article
The attitudes, actions, and culture on display at every enterprise, whether nonprofit or for-profit, originate at the top: from the CEO. Those actions, attitudes, and culture cumulatively form the organization’s brand. Your brand, like physical fitness, is...
