by Marc H. Rudov | December 2, 2011 | Article
Are you a communicator? How do you know? If so, you are rare. As a branding consultant, I read homepages and exec summaries, listen to investment pitches, and watch TV commercials — most of which are totally unfathomable. They’re supposed to be...
by Marc H. Rudov | August 14, 2009 | Article
My Cousin Vinny is one of the best movies of all time. Two college buddies, Bill Gambini and Stan Rothenstein, are arrested in Wazoo, Alabama, for a murder they didn’t commit. Vincent Gambini (Joe Pesci), a lawyer-cousin from Brooklyn with no litigation...
by Marc H. Rudov | June 20, 2008 | Article
White noise is the combination of all sound frequencies, as white light is the combination of all light frequencies. When one hears white noise, he can discern nothing distinct. Bingo! That’s exactly what customers hear when all vendors seem alike — and...
