by Marc H. Rudov | August 6, 2008 | Article
Advertising — whether print, radio, TV, or Internet — has one purpose: compel the target customers to immediately purchase the underlying product or service. That’s it. Any desire to entertain or win awards via advertising is naïve disregard for...
by Marc H. Rudov | July 13, 2008 | Article
Not a day goes by without an article in the San Jose Mercury News, Wall Street Journal, BusinessWeek, Fortune, or Forbes erroneously equating a product to a market. There is no excuse for this. I constantly see incorrect references to the wireless market, the...
