Why Jeb Collapsed

On June 15, 2015, at Miami-Dade College, Jeb Bush announced his presidential bid. Given his name recognition, bevy of donors, and record as governor of Florida, Bush’s ascendancy was considered a sure thing. Before Donald Trump entered the ring, one month later,...

In Brand We Trust

When venture capitalists invest in startup companies, they bankroll the founding teams, not their products. It’s about trust. Invariably, the executives will have to cope with, adapt to, and overcome unknowns, wrong assumptions, and marketplace vicissitudes....

The Art of The Donald

Minutes after Ronald Reagan took the oath of office, on January 20, 1981, Iran released the 52 American hostages it had held for 444 days. Why did Iran hold American hostages for more than a year, then suddenly release them on the first day of Reagan’s...

Geraldo’s Faulty Viral Verdict

Two execs from Chock Full o’ Nuts, the 89-year-old, Manhattan-based coffee company, now owned by Massimo Zanetti Beverage Group, recently visited Donald Trump’s Celebrity Apprentice. Their mission: Challenge the two teams, Vortex and Infinity, to create...

Use Mirrors to Attract Customers

Window shopping is the practice of viewing, but not purchasing, the merchandise displayed in a storefront window. Such ephemeral browsing is not limited to storefronts. It also occurs on Websites, magazine ads, billboards, and TV commercials. Why? Lack of connection....
 

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