Myopic Mobile Marketing

Perpetual Adolescence In late July 2012, I was chatting at a cocktail party with a NASDAQ executive, teasing her about the “botched” Facebook IPO, which had occurred two months theretofore. I opined that Facebook’s business is fluff, based on...

GutShare vs. Mindshare

As you examine your life, what affects you most deeply about your best and worst paramours, jobs, bosses, songs, movies, paintings, victories, vacations, homes, and cars? Is it what you process mentally about them? Far from it. The exceptional people, escapades,...
 

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