by Marc H. Rudov | September 16, 2014 | Article
Many CEOs worship Millennials and base their corporate strategies on chasing them. IBM’s Virginia Rometty is a perfect example; I discuss why in Be Unique or Be Ignored: The CEO’s Guide to Branding. Why is this callow, coddled group of 20-to-30-somethings,...
by Marc H. Rudov | September 7, 2014 | Article
The CEO of a fledgling tech startup approached me for branding help. “What is your biggest problem?” I asked. “We’re a hammer in search of a nail,” he replied. Translation: We’re a hazy solution in search of a yet-to-be-determined...
by Marc H. Rudov | June 14, 2013 | Article
Arcane Mousetrapese In no company would a CEO ask marketers to write software code or legal briefs, nor would he seek their opinions on such matters — they lack the expertise. Yet, in every company, the CEO allows and even encourages employees, from multiple...
by Marc H. Rudov | May 20, 2013 | Article
Perpetual Adolescence In late July 2012, I was chatting at a cocktail party with a NASDAQ executive, teasing her about the “botched” Facebook IPO, which had occurred two months theretofore. I opined that Facebook’s business is fluff, based on...
by Marc H. Rudov | March 11, 2012 | Article
Do you really think IBM’s commissioned salespeople walk into client sites to banter about a “smarter planet”? Not if they want to walk out with purchase orders. But, IBM’s series of TV spots would have you believe so. Can you imagine any board...
