by Marc H. Rudov | August 16, 2018 | Article
Many CEOs of public companies complain privately that equity analysts control their companies’ brands and branding strategies. This is a legitimate complaint. Equity analysts — who tend to be biased, myopic, and flamboyant — are extremely influential...
by Marc H. Rudov | July 26, 2018 | Article
I received a call from a distressed Fortune 50 executive, lamenting that his company is struggling to create a “culture of accountability.” Newsflash: If your employees exhibit “Who me?” attitudes, your company lacks accountability. This...
by Marc H. Rudov | June 12, 2018 | Article
IHOP just pancaked itself. The iconic pancake house decided to become a worldwide burger joint, overnight, morphing into IHOb — then pretended that the name-change is temporary, to garner attention. IHOb? The sound of it gives me the creeps. Stupid move:...
by Marc H. Rudov | May 10, 2018 | Article
After 30 years, Best Buy has redesigned its logo as part of a rebranding effort. So what. According to Whit Alexander, newly minted chief marketing officer, “It’s really about building more aggressively toward serving customers and helping change lives...
by Marc H. Rudov | April 21, 2018 | Article
The CIO, or chief information officer, builds, grows, and maintains an enterprise’s IT (information technology) infrastructure. This web of pipes and access points serves employees, customers, investors, channels, and reporters — and must do so reliably,...
