by Marc H. Rudov | November 1, 2016 | Article
When talking to my business colleagues, in every quarter, I hear a common complaint: there is a paucity of civility and courtesy in daily discourse. To wit: People no longer feel obligated to return phone calls and respond to emails — either in a timely manner...
by Marc H. Rudov | November 9, 2015 | Article
Can you imagine the characters in Grease, starring John Travolta and Olivia Newton-John, tooling about town in driverless cars? Such a premise would have been laughable and lame. The car, as personality marker and sex symbol, was central to this 1978 iconic movie....
by Marc H. Rudov | July 18, 2015 | Article
In the early ’80s, George Lois created one of the most memorable ad campaigns of all time: I Want My MTV. He inaugurated the TV music video and proved that strong branding rules. Now, 33 years later, I want my PTV: personal TV. What is PTV? TV delivered to me...
by Marc H. Rudov | May 14, 2015 | Article
If you’re pushing products, technology, and jargon on your customers, you’re punching them in their heads. Ouch. Not a good idea: it hurts you and hurts them. There is no cerebral purchasing, so why is your salesforce constantly engaged in senseless...
by Marc H. Rudov | December 9, 2014 | Article
In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...
