by Marc H. Rudov | June 14, 2013 | Article
Arcane Mousetrapese In no company would a CEO ask marketers to write software code or legal briefs, nor would he seek their opinions on such matters — they lack the expertise. Yet, in every company, the CEO allows and even encourages employees, from multiple...
by Marc H. Rudov | September 21, 2012 | Article
Here’s pithy news that didn’t shock me at all: About three-quarters of venture-backed firms in the US fail, according to findings of Shikhar Ghosh, a senior lecturer at Harvard Business School. This number is three times higher than what’s usually...
by Marc H. Rudov | August 6, 2012 | Article
Blind to Folly Silicon Valley has OCD: obsessive cloud disorder. No jargon occupies the Silicon Valley lexicon more than cloud computing — except social media and mobile. Cloud has become an absolute obsession, and a ridiculous one at that. The danger with...
by Marc H. Rudov | April 28, 2012 | Article
The Silicon Valley venture-capital firm (VC) is under intense pressure from its limited partners (investors) to fund as many startups, and ultimately earn as high a return, as possible. In this high-testosterone endeavor, each VC constantly races its rivals to...
by Marc H. Rudov | June 16, 2008 | Article
Nobody can define Web 2.0, even Internet gurus Tim Berners-Lee and Tim O’Reilly. So, why do marketers devote so much time, speech, and ink to it? Good question, considering not one online shopper understands or cares about it. Do a Google search on Web 2.0, and...
