by Marc H. Rudov | December 25, 2015 | Article
It’s rare for a CEO to clock more than a few minutes of an investor pitch without getting the bottom-line question: What makes your enterprise scalable? Investors are so obsessed with scalability that they often overlook what drives it. Scalability is the...
by Marc H. Rudov | December 19, 2015 | Article
When I mention the word “branding” to the conventional CEO, it’s as though I’ve uttered colonoscopy. He’ll cringe, squirm, and exclaim, I did that last year and am good for a while. Don’t doubt me. Read my previous column,...
by Marc H. Rudov | December 12, 2015 | Article
A colleague from New York City runs an executive roundtable, through which CEOs meet monthly to discuss their corporate challenges and exchange ideas for resolving them. Their biggest challenge? Joining the roundtable. It takes my colleague almost a year to recruit...
by Marc H. Rudov | November 27, 2015 | Article
Presidential debates are make-or-break branding exhibitions — as are sales and investor pitches, TV/radio commercials, TV/radio interviews, keynote speeches, brochures, highway billboards, and homepages. Successfully grabbing one’s audiences, through each...
by Marc H. Rudov | November 9, 2015 | Article
Can you imagine the characters in Grease, starring John Travolta and Olivia Newton-John, tooling about town in driverless cars? Such a premise would have been laughable and lame. The car, as personality marker and sex symbol, was central to this 1978 iconic movie....
