by Marc H. Rudov | March 16, 2016 | Article
Do you know your cost of customers? Are you sure? Most discussions about customers center on two topics: the cost of acquiring them and the products they buy. If this is the case in your company, sound the alarm. First, thinking you can “acquire” a...
by Marc H. Rudov | February 20, 2016 | Article
What keeps musicians in sync, harmoniously playing musical notes — with instruments from the strings, woodwinds, brass, and percussion sections — to the audience’s delight? Hint: they must want to delight the audience! First, musicians need a...
by Marc H. Rudov | February 3, 2016 | Article
Executives of Uber, the new-age ride-sharing company (translation: online taxi service), just made an enormous branding blunder: they created an unfathomable logo, believing it’s a brand. Wrong. The basis of this logo is the atom. The atom. Is Uber a chemistry...
by Marc H. Rudov | January 15, 2016 | Article
Groucho Marx once said that he didn’t want to belong to any club that would accept him as a member. He reminds me of Donald Trump, who has eviscerated the GOP club. Public declarations of independence scare many people and are, therefore, rare: belonging to a...
by Marc H. Rudov | January 9, 2016 | Article
You stare out the window, proud of the view from your corner office, reflecting on your climb to this lofty perch. Newsflash: Customers don’t care about you, your rank, or your perks. It’s amazing how myopically smug execs and employees become over time....
