by Marc H. Rudov | January 1, 2016 | Article
Every day, one can hear someone exclaim: I put my photos in the cloud. What cloud? Where is it? What is it? This common utterance proves that technology CEOs dismiss branding and, consequently, have genericized their products and companies. Cloud is the new Kleenex....
by Marc H. Rudov | December 25, 2015 | Article
It’s rare for a CEO to clock more than a few minutes of an investor pitch without getting the bottom-line question: What makes your enterprise scalable? Investors are so obsessed with scalability that they often overlook what drives it. Scalability is the...
by Marc H. Rudov | December 19, 2015 | Article
When I mention the word “branding” to the conventional CEO, it’s as though I’ve uttered colonoscopy. He’ll cringe, squirm, and exclaim, I did that last year and am good for a while. Don’t doubt me. Read my previous column,...
by Marc H. Rudov | December 12, 2015 | Article
A colleague from New York City runs an executive roundtable, through which CEOs meet monthly to discuss their corporate challenges and exchange ideas for resolving them. Their biggest challenge? Joining the roundtable. It takes my colleague almost a year to recruit...
by Marc H. Rudov | November 27, 2015 | Article
Presidential debates are make-or-break branding exhibitions — as are sales and investor pitches, TV/radio commercials, TV/radio interviews, keynote speeches, brochures, highway billboards, and homepages. Successfully grabbing one’s audiences, through each...
