by Marc H. Rudov | October 31, 2015 | Article
In 1960, Bob Newhart recorded a best-selling comedy album called The Button-Down Mind Strikes Back. In this album, he did a routine, “An Infinite Number of Monkeys,” which reminds me of how so many technology products are created and funded. Newhart...
by Marc H. Rudov | October 17, 2015 | Article
Do you know how your prospective and actual customers feel about your company? Such intelligence is important, don’t you agree? Do customers deem your company unique (one of a kind) — or generic (one of many)? Chances are, you run a product-centric company...
by Marc H. Rudov | October 4, 2015 | Article
On June 15, 2015, at Miami-Dade College, Jeb Bush announced his presidential bid. Given his name recognition, bevy of donors, and record as governor of Florida, Bush’s ascendancy was considered a sure thing. Before Donald Trump entered the ring, one month later,...
by Marc H. Rudov | September 18, 2015 | Article
HP (Hewlett-Packard) is imploding. I covered many of the reasons in my first book on branding for CEOs. Meg Whitman, the current CEO, announced that she will terminate 30K employees, 10% of its workforce, to save $2.7B annually. Most of the departing 30,000 staffers...
by Marc H. Rudov | September 9, 2015 | Article
On April 12, 2015, Hillary Clinton announced her 2016 presidential bid. Since then, she has relaunched twice: on June 13th and within the past few days. Three branding attempts in five months. Something is wrong. Something is very wrong. Simply put, Hillary has no...
