by Marc H. Rudov | October 17, 2015 | Article
Do you know how your prospective and actual customers feel about your company? Such intelligence is important, don’t you agree? Do customers deem your company unique (one of a kind) — or generic (one of many)? Chances are, you run a product-centric company...
by Marc H. Rudov | October 4, 2015 | Article
On June 15, 2015, at Miami-Dade College, Jeb Bush announced his presidential bid. Given his name recognition, bevy of donors, and record as governor of Florida, Bush’s ascendancy was considered a sure thing. Before Donald Trump entered the ring, one month later,...
by Marc H. Rudov | September 18, 2015 | Article
HP (Hewlett-Packard) is imploding. I covered many of the reasons in my first book on branding for CEOs. Meg Whitman, the current CEO, announced that she will terminate 30K employees, 10% of its workforce, to save $2.7B annually. Most of the departing 30,000 staffers...
by Marc H. Rudov | September 9, 2015 | Article
On April 12, 2015, Hillary Clinton announced her 2016 presidential bid. Since then, she has relaunched twice: on June 13th and within the past few days. Three branding attempts in five months. Something is wrong. Something is very wrong. Simply put, Hillary has no...
by Marc H. Rudov | August 28, 2015 | Article
When venture capitalists invest in startup companies, they bankroll the founding teams, not their products. It’s about trust. Invariably, the executives will have to cope with, adapt to, and overcome unknowns, wrong assumptions, and marketplace vicissitudes....
