by Marc H. Rudov | July 26, 2015 | Article
Minutes after Ronald Reagan took the oath of office, on January 20, 1981, Iran released the 52 American hostages it had held for 444 days. Why did Iran hold American hostages for more than a year, then suddenly release them on the first day of Reagan’s...
by Marc H. Rudov | July 18, 2015 | Article
In the early ’80s, George Lois created one of the most memorable ad campaigns of all time: I Want My MTV. He inaugurated the TV music video and proved that strong branding rules. Now, 33 years later, I want my PTV: personal TV. What is PTV? TV delivered to me...
by Marc H. Rudov | July 11, 2015 | Article
The tradeshow, as old as merchant capitalism itself, is a premier branding event for each exhibitor — if staged and managed correctly. If not, it’s an expensive circus. In no other venue is the importance of being unique more obvious. Obvious to whom? The...
by Marc H. Rudov | July 5, 2015 | Article
There are two kinds of companies: those focused on products, those focused on customers. You know which when you deal with them. One company cannot assume both orientations: they’re mutually exclusive. Question: Into which category does your company fit? The...
by Marc H. Rudov | June 19, 2015 | Article
Judging by Fitbit’s euphoric IPO yesterday, gadget faddists are salivating — at the moment — for health metrics on their wrists. Given that these metrics already exist in their mirrors, bathroom scales, and waistbands, one questions the shelf-life of...
